TINKOFF pulse birthday
2022
HOW WE CELEBRATED
3 YEARS OF THE MAIN FINANCIAL SOCIAL MEDIA
OF THE COUNTRY!
3 YEARS OF THE MAIN FINANCIAL SOCIAL MEDIA
OF THE COUNTRY!
TINKOFF pulse birthday
HOW WE CELEBRATED
3 YEARS OF THE MAIN FINANCIAL SOCIAL MEDIA OF THE COUNTRY!
3 YEARS OF THE MAIN FINANCIAL SOCIAL MEDIA OF THE COUNTRY!
2022
annual national award
EVENT OF THE YEAR
NOMINATION
ONLINE EVENT OF THE YEAR
problem
For the celebration of the 3rd birthday Tinkoff Investments PR-team integrated newsworthy events and realized a huge project
SOLUTION
«Pulse» — the largest social media of Tinkoff investors. More than 2,3 million people registered there in 3 years. The birthday of «Pulse» is associated by users with the 3rd of September and a hit-song of the same name by Mikhail Shufutinskiy
problem
«Pulse» — the largest social media of Tinkoff investors. More than 2,3 million people registered there in 3 years. The birthday of «Pulse» is associated by users with the 3rd of September and a hit-song of the same name by Mikhail Shufutinskiy
For the celebration of the 3rd birthday Tinkoff Investments PR-team integrated newsworthy events and realized a huge project
SOLUTION
THE FIRST CONCERT
OF A RUSSIAN PERFORMER
IN THE METAUNIVERSE
OF A RUSSIAN PERFORMER
IN THE METAUNIVERSE
THE FIRST CONCERT OF A RUSSIAN PERFORMER IN THE METAUNIVERSE
The celebration of the Pulse's birthday took place in the Decentraland metauniverse, which has 90 thousand land plots. One of them is Tinkoff Pulse Park, where Mikhail Shufutinsky's historic performance took place in front of 15 thousand viewers who created avatars in Decentraland
Mikhail Shufutinskiy performed in the metauniverse for 2 days: the 2nd and the 3rd of September. He addressed the guests with congratulations and performed his main hits: "The Left Bank of the Don", "Marjanja", "I Adore", "Tattoo" and the highlight of the program — "September 3"
The celebration of the Pulse's birthday took place in the Decentraland metauniverse, which has 90 thousand land plots. One of them is Tinkoff Pulse Park, where Mikhail Shufutinsky's historic performance took place in front of 15 thousand viewers who created avatars in Decentraland
Mikhail Shufutinskiy performed in the metauniverse for 2 days: the 2nd and the 3rd of September. He addressed the guests with congratulations and performed his main hits: "The Left Bank of the Don", "Marjanja", "I Adore", "Tattoo" and the highlight of the program — "September 3"
Mikhail Shufutinskiy performed in the metauniverse for 2 days: the 2nd and the 3rd of September. He addressed the guests with congratulations and performed his main hits: "The Left Bank of the Don", "Marjanja", "I Adore", "Tattoo" and the highlight of the program — "September 3"
Comedian Sergey Mezentsev and Metauniverse Rick, the author of the channel of the same name about metauniverses and NFT, held a stream event on the Tinkoff Investment YouTube channel "Investerika", where they created an avatar together, completed an investment quest, watched and commented on Mikhail Shufutinsky's performance
The second stream took place on Twitch on the Dmitry_Lixxx channel The event attracted increased attention of the gaming community – streams were conducted by many large independent bloggers
Comedian Sergey Mezentsev and Metauniverse Rick, the author of the channel of the same name about metauniverses and NFT, held a stream event on the Tinkoff Investment YouTube channel "Investerika", where they created an avatar together, completed an investment quest, watched and commented on Mikhail Shufutinsky's performance
The second stream took place on Twitch on the Dmitry_Lixxx channel The event attracted increased attention of the gaming community – streams were conducted by many large independent bloggers
over 13.500.000
people
people
OVER 15.000 people
attended
attended
OVER 66.000 PEOPLE VISITED THE poster site
Coverage in the media and Telegram channels
Mikhail Shufutinsky's concert in Decentraland
(the average user's stay at the event is 24 minutes)
(the average user's stay at the event is 24 minutes)
OVER 100
positive posts
positive posts
were published in «Pulse» — users congratulated the social network and thanked Tinkoff for the party in the metauniverse
OVER 15.000 people
attended
attended
Mikhail Shufutinsky's concert in Decentraland (the average user's stay at the event is 24 minutes)
OVER 100 positive posts
were published in «Pulse» — users congratulated the social network and thanked Tinkoff for the party in the metauniverse
OVER 66.000 PEOPLE VISITED THE poster site
over 13.500.000 people
Coverage in the media and Telegram channels
And the most important task
was accomplished —
the meme of the 3rd of September
is now fully assigned to Tinkoff
and Pulse!
was accomplished —
the meme of the 3rd of September
is now fully assigned to Tinkoff
and Pulse!
And the most important task was accomplished — the meme of the 3rd of September is now fully assigned to Tinkoff and Pulse!
