TINKOFF
MEDIA DOME
MEDIA DOME
HOW WE CREATED THE MOST POPULAR SECRET PLACE AND "SHELTER
FOR FRIENDS"
ON SPIEF-2022
FOR FRIENDS"
ON SPIEF-2022
NOMINATION
best creative idea of the event
annual national award
AWARD
BRONZE
EVENT OF THE YEAR
tinkoff media dome
HOW WE CREATED THE MOST POPULAR SECRET PLACE AND "SHELTER FOR FRIENDS" ON SPIEF-2022
annual national award
EVENT OF THE YEAR
NOMINATION
best creative idea of the event
problem
Tinkoff Media Dome – is a multifunctional secret exclusive area, «friendly hub» for journalists of SPIEF-2022, for media representatives, PR and IR specialists, in which they could settle with comfort during the forum
SOLUTION
Tinkoff decided to create a special area of trust. Where representatives of the audiences could communicate with each other in informal atmosphere. And journalists, working on SPIEF-2022 and traditionally restricted in their abilities, could feel comfortable and have an access to interesting speakers
problem
Tinkoff decided to create a special area of trust. Where representatives of the audiences could communicate with each other in informal atmosphere. And journalists, working on SPIEF-2022 and traditionally restricted in their abilities, could feel comfortable and have an access to interesting speakers
Tinkoff Media Dome – is a multifunctional secret exclusive area, «friendly hub» for journalists of SPIEF-2022, for media representatives, PR and IR specialists, in which they could settle with comfort during the forum
SOLUTION
unique location
We found an empty space of the former restaurant "Chinese Literacy" on Moika 7 and breathed life into it – a cafe, a coworking, a dance floor and a terrace were at guests' service from 6 am to 2 am! The Media Dome was visited to work in a comfortable atmosphere, hold business meetings or just relax and meet friends
20 tons
of construction materials
2 tons
of harddware
8 days
for the setup
unique
location
location
We found an empty space of the former restaurant "Chinese Literacy" on Moika 7 and breathed life into it – a cafe, a coworking, a dance floor and a terrace were at guests' service from 6 am to 2 am! The Media Dome was visited to work in a comfortable atmosphere, hold business meetings or just relax and meet friends
20 tons
of construction materials
2 tons
of harddware
8 days
for the setup
DAYTIME
From 6:00 in the morning, cafe, workplace and coworking areas functioned for guests, and on the terrace guests enjoyed sunbathing, prosecco bar and a workplace with a view of the city.
During the day, thematic lections and meetings with Tinkoff topmanagers took place there.
During the day, thematic lections and meetings with Tinkoff topmanagers took place there.
DAYTIME
From 6:00 in the morning, cafe, workplace and coworking areas functioned for guests, and on the terrace guests enjoyed sunbathing, prosecco bar and a workplace with a view of the city.
During the day, thematic lections and meetings with Tinkoff topmanagers took place there.
During the day, thematic lections and meetings with Tinkoff topmanagers took place there.
night time
In the afternoon, the program was filled with evening formats.
"Bellini&Makeup" – stylists and makeup artists prepared media representatives arriving from the forum's business platform for evening events.
A special shuttle took guests to the forum or the main events as a part of the evening program.
The terrace became a cocktail lounge & talks space. A bar and a cocktail menu from Tinkoff Investments were created especially for these evenings.
We prepared a diverse evening entertainment program – the best DJs of Moscow and St. Petersburg worked in the Tinkoff Media Dome and every evening cult afterparty took place on dancefloor until late at night
"Bellini&Makeup" – stylists and makeup artists prepared media representatives arriving from the forum's business platform for evening events.
A special shuttle took guests to the forum or the main events as a part of the evening program.
The terrace became a cocktail lounge & talks space. A bar and a cocktail menu from Tinkoff Investments were created especially for these evenings.
We prepared a diverse evening entertainment program – the best DJs of Moscow and St. Petersburg worked in the Tinkoff Media Dome and every evening cult afterparty took place on dancefloor until late at night
night time
In the afternoon, the program was filled with evening formats.
"Bellini&Makeup" – stylists and makeup artists prepared media representatives arriving from the forum's business platform for evening events.
A special shuttle took guests to the forum or the main events as a part of the evening program.
The terrace became a cocktail lounge & talks space. A bar and a cocktail menu from Tinkoff Investments were created especially for these evenings.
We prepared a diverse evening entertainment program – the best DJs of Moscow and St. Petersburg worked in the Tinkoff Media Dome and every evening cult afterparty took place on dancefloor until late at night
"Bellini&Makeup" – stylists and makeup artists prepared media representatives arriving from the forum's business platform for evening events.
A special shuttle took guests to the forum or the main events as a part of the evening program.
The terrace became a cocktail lounge & talks space. A bar and a cocktail menu from Tinkoff Investments were created especially for these evenings.
We prepared a diverse evening entertainment program – the best DJs of Moscow and St. Petersburg worked in the Tinkoff Media Dome and every evening cult afterparty took place on dancefloor until late at night
many guests came from +1 and returned more than once
RESULTS
OVER 1.500
JOURNALISTS
JOURNALISTS
OVER 1.600 GUESTS
IN 4 DAYS
IN 4 DAYS
OVER 1.100 PEOPLE
VISITED THE SPACE
VISITED THE SPACE
and media representatives have been accredited
Media Dome became one of the flagship audience attraction centers within the framework of SPIEF 2022 external events. Fame of the cozy secret-place spread in Telegram-channels and chats. Among the guests there were celebrities, business stakeholders and VIP guests of the international level
results
OVER 1.600 GUESTS IN 4 DAYS
Media Dome became one of the flagship audience attraction centers within the framework of SPIEF 2022 external events. Fame of the cozy secret-place spread in Telegram-channels and chats. Among the guests there were celebrities, business stakeholders and VIP guests of the international level
OVER 1.500 JOURNALISTS
and media representatives have been accredited
many guests came from +1 and returned more than once
OVER 1.100 PEOPLE VISITED THE SPACE
FOR THE FIRST TIME DURING SPIEF,
an uninterrupted hub for representatives of the media community appeared in the city for 4 days. Friendly meetings of journalists, media managers and stakeholders on the view terrace became an alternative to traditional forum concerts and parties – this year everyone wanted comfort and a narrow circle of "their own"
FOR THE FIRST TIME DURING SPIEF,
an uninterrupted hub for representatives of the media community appeared in the city for 4 days. Friendly meetings of journalists, media managers and stakeholders on the view terrace became an alternative to traditional forum concerts and parties – this year everyone wanted comfort and a narrow circle of "their own"
MEDIA
Media representatives and journalists, IR directors of leading Russian companies and PR specialists received access to communication with top officials and LPRfrom Tinkoff and other top managers of large private Russian business in an informal setting during 4 days of SPIEF-2022
The teams of publications that visited us and sent grateful reviews:
— Kommersant
— Vedomosti
— Rossiyskaya Gazeta
— Forbes
— Business FM
— Kommersant FM
— Vedomosti
— Rossiyskaya Gazeta
— Forbes
— Business FM
— Kommersant FM
— RBC
— RBC TV
— TASS
— Russia 24
— Reuters, etc.
— RBC TV
— TASS
— Russia 24
— Reuters, etc.
MEDIA
Media representatives and journalists, IR directors of leading Russian companies and PR specialists received access to communication with top officials and LPRfrom Tinkoff and other top managers of large private Russian business in an informal setting during 4 days of SPIEF-2022
The teams of publications that visited us and sent grateful reviews:
— Kommersant
— Vedomosti
— Rossiyskaya Gazeta
— Forbes
— Business FM
— Kommersant FM
— RBC
— RBC TV
— TASS
— Russia 24
— Reuters, etc.
— Vedomosti
— Rossiyskaya Gazeta
— Forbes
— Business FM
— Kommersant FM
— RBC
— RBC TV
— TASS
— Russia 24
— Reuters, etc.
